How to sell water purifiers? What capabilities do water purifier salesmen need?

With the frequent occurrence of water pollution events, water purifier products gradually enter thousands of households, the whole water purifier market is hot, and also attracted a large number of investors and enterprises to compete for the big cake of water purification. Various water purifier manufacturers compete for various publicity channels, including TV ads and internet ads. many distributors and agents of water purifier also make every effort to solve the problem. Stage cars, community promotion, media ads, etc., some of which have achieved good results, some of which have failed to open up the market and reach the expectations. How to sell water purifiers? It is believed that this is the concern of many dealers. In the era of channel being the king and terminal winning, what capabilities do water purifier salesmen need to possess?

Household water purifier terminal sales, in short, contains four elements: products, stores, people. According to incomplete statistics, most of the water purifier brands account for 18% of their sales in terms of cost investment in the sales force, and more than 20% of the transaction and promotion expenses are used by the sales department, which shows that the sales personnel and sales department play an important role in the company. As a water purifier salesman, a small number of people need to have the following abilities.
First, to understand the image, scale, strength, industry status and reputation of the water purifier brand will make customers associate, thus affecting customers' trust in the product. Sales personnel can not only make it easier to persuade customers, but also have a sense of honor and pride to the company, so as to increase sales confidence. Sales personnel should understand the company's history (development history), current situation (scale strength), future (development prospect and planning), image (business philosophy, industry status, honor, authority machine) Organization evaluation) and company leaders (experience, honor), etc.

2. To understand the product knowledge of household water purifier is the ability to promote sales. The higher the technical content of the product, the greater the importance of the product knowledge in sales. The salesperson should become a "product expert" because customers like to buy things from experts.
The most effective ways for sales staff to master are:
Listen - listen to the professional introduction of product knowledge;
Look - observe the product in person;
Use - use the product personally;
Ask - find answers to questions;
Experience - carefully understand the advantages and disadvantages of the product;
Speaking - understanding yourself and letting others understand are two concepts.
Further, the sales staff should understand the product and do the following:
A: find out the selling points and unique selling points of the water purifier: the selling points are the reasons for customers to buy your products; the unique selling points are the reasons why customers want to buy you instead of competitive brands. If a household water purifier salesperson can't tell three or more customers why they bought your product, they won't be able to impress them.
B: find out the advantages and disadvantages of the water purifier: find out the advantages and disadvantages of the product and specify the corresponding countermeasures. The salesperson should find out the advantages of the product, shoot them out as bullets, and find out the disadvantages. Then he should consider how to turn the disadvantages into advantages or give the customer a reasonable explanation. Sometimes we talk about the advantages of the products, but give the customers the feeling that you are dishonest. In practice, the problem is that the more some salesmen know about the products, the more they understand the disadvantages of the products, and the more they turn a blind eye to the advantages of the products, and the salesmen's vision is blocked by the disadvantages.

III. trust and love the water purifier products sold by ourselves
On the basis of product knowledge, the water purifier sales personnel should further appreciate the advantages of their own products and believe that their products are good products, products that can bring benefits to consumers and products that are worth buying. This kind of trust and love will give the salesperson confidence, which makes the ability to persuade customers stronger. It can be said that the junior salesperson knows the basic knowledge of the product, the intermediate salesperson can further understand the selling points and advantages of the product, and can specify countermeasures. The Senior Salesperson believes in the product on the basis of understanding the product, and sincerely believes that the household water purifier is to provide people with high-quality water purification and healthy life.
IV. persevere and do a good job of customer return visit
As we all know, the water purifier is not a disposable consumer goods, it needs to change the filter element regularly every year, which requires the water purifier salesperson to do a good job of return visit. Don't underestimate this link. It is not only the source of the subsequent profit of the water purifier, but also the engine that the customer introduces to reach a new order. Therefore, as a qualified water purifier salesman, we must not be too troublesome. We must patiently answer the problems encountered by users in the use process and provide corresponding services in a timely manner.

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