Every investor should know the business when choosing to start a business, which has the possibility of success and failure. The body of water purifier is the same. If you want to sell the water purifier well, you must master the following knowledge. .
First of all, if the water purifier wants to sell well, the quality is fundamental. If the quality is not up to the standard and the sales are good, it is a hard indicator. After selecting the brand of water purifier, it needs to be considered clearly. The quality of the water purifier is excellent, and there will be no problems. If we do propaganda, we will have confidence in ourselves. Others also believe you. After the water purifier is sold, there will be no worries.
Before doing the water purifier business, we should also inspect the market around us. The essence of business is to meet the needs of customers. When doing the water purifier business, first of all, you need to understand that people around you need or do not need water purifiers. Some people always like to think that they are right, then they are right. I think that if the water purifier is easy to sell, then the water purifier will be very popular. I never ask for the opinions of people around me.
In psychology, there is a rule called halo effect, that is, someone suspects that his neighbor stole his axe, so it's like stealing his axe whether he's walking or eating. Some people think the water purifier market is booming, so whether it's sunny or rainy, it's like he's going to make a fortune. There are many people like this. But if you want to do the water purifier business, it's better to think calmly about the problem, listen to the opinions of the people around you, and avoid the heat of the brain.
To sell water purifiers well, you need to understand the following questions:
1. Local water quality
If people around you think the local water quality is poor, what do they think are the causes? What are the hazards of drinking such water for a long time?
2. Is there anyone selling water purifiers nearby
How do they propagandize? What are the advantages of their water purifiers? What services do they provide? You also come to open a water purifier store. What are your advantages compared with these peers? How are you going to propagandize to let the nearby people know about your existence? Are you sure that your method can succeed? Is there any test? Is the test method reliable?
All of the above issues need to be considered in detail in advance. Since ancient times, successful people have always considered defeat before winning. First of all, think of the possibility of failure. If you are prepared, the possibility of success will be greater.
If you think the water purifier industry can do it and want to sell the water purifier well, then you need to learn about the product and have a deep understanding of the water purifier.
There is a lot of knowledge in the water purifier industry. If you are a water purifier agent, you need to learn the knowledge of Water Purifier accessories, such as filter element, booster pump, pressure barrel, and circuit board. There are all kinds of models in this. Each has its own advantages and disadvantages. If there is a problem with any component, what will happen to the water purifier. After learning these knowledge, the water purifier will be in trouble, so it is easy to repair.
In order to sell the water purifier well, we need to carry out the sales mode of water purifier in place.
There are many ways to sell water purifiers. Usually, many water purifier agents are friends. They have their own skills. Some of them have settled in large-scale stores, some have opened exclusive stores in communities, some have cooperated with Ping An insurance company, some have known many friends who have opened electric appliances, and some have cooperated in distribution.
The most used mode is based on the water purifier store, and then combined with community promotion + special activities + distribution mode. In theory, there is no problem in this way of sales, but the specific effect depends on everyone's details and execution ability
To sell the water purifier well, we need to build a wolf team
The traditional way to open a shop is to decorate a shop, then sit in the room and wait for customers to come to buy things. But now it's not the same. Now some of the customers are looking for to advertise in the community, some of them are doing propaganda on the Internet, and they are still sitting in the room waiting for customers to come. Your customers have been stopped by your competitors on the way.
If the water purifier wants to sell well, it needs the ability to plan and organize activities.
Event marketing is always very eye-catching. If you want to let people around you know your brand, holding an event is undoubtedly the best way. After an event, whether the people around you buy your water purifier or not, at least they will know your brand. Even if I don't buy your water purifier now, I will think of you when I want to buy it later
However, to hold an event, your team needs to be able to plan and organize it. Usually, if you are a water purifier agent, the water purifier brand chamber of Commerce will send special personnel to do the opening activities, but this is not enough. The more activities you do, the higher your local popularity will be
By the way: if you can organize and plan activities, it will be very helpful to your water purifier business, which is a very important ability to do offline stores
If the water purifier wants to sell well, it needs to control the operating cost of the exclusive store.
Many people say that the profit of the water purifier is high, more than 300%. In fact, it is the same. For the same reverse osmosis water purifier, we will process it for others, 500 yuan for one, and send it to the brand of the water purifier, and then the brand of the water purifier will send it to their agents at the price of nearly 1000 yuan for each, and then the agents will sell it to consumers at the price of more than 3000 yuan for each. Of course, the price of angel is even higher, even more than 6000 per set. The cost of basic water purifier is almost the same, but the profit is almost the same as that of Apple mobile phone
Although the profit is high, the competition is also big. Now in business, all parties need money to spend. If you have something you can't do and want help, almost everyone will stare at your wallet and want you to pay. And the money you put in is always limited. When doing all kinds of publicity and promotion, you need to understand the input and output of each item and use the money on the blade. Maximize output with minimum input
In order to sell the water purifier well, you need to understand what your customers need, and you can easily explain your products.
I found that many people have such a characteristic, always self-centered. For example, if he thinks that the reverse osmosis water purifier is the best, then he thinks that others will also think that the reverse osmosis water purifier is the best. Therefore, the customer introduced the benefits of RO water purifier.