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EspañolWater pollution is a serious phenomenon facing the society at present. In order to drink healthy and clean water, many families will install water purifiers. This also makes the water purifier market better and better, and becomes an industry worthy of investment at present. So, how to open the market of water purifier quickly?
I. coordinate resource allocation and change business mode
Why should we coordinate the allocation of resources and change the way of operation? How should we coordinate the allocation of resources and change the way of operation? Many water purifier franchised agents, considering the cost problem, tend to be married sales mode when opening a shop. The so-called husband and wife sales mode is that the whole shop only has itself and the other half, although this mode is to save costs for the initial start-up Effective way, but not conducive to the long-term effective development of stores. The franchisee should change the business model in time and flexibly, establish a team integrating procurement guidance, installation and after-sales service, and reasonably coordinate and allocate resources. Only in this way can we improve the competitiveness of the water purifier terminal and cope with the pressure of competitors.
II. Further practice and explore new publicity model
Some water purifier franchised agents will repeatedly emphasize the importance of practice when they do experience sharing. Many people think it's talking on the table, but it's not. As we all know, the water purifier terminal store is a direct contact with consumers, which can intuitively understand the market and consumer needs. In addition, with the promotion and popularization of water purifier products, the old publicity model has been unable to impress consumers. Therefore, it is more necessary for agents to summarize the experience and lessons in practice, study the publicity and sales programs that can attract and impress consumers, and use innovative sales techniques and methods to impress consumers.
III. maintain active contact with cooperative brands and promote after-sales professional services
It is also very important to actively cooperate with the brand side to promote the after-sales professional service. Why do you say that? Although the water purifier franchised agents choose the water purifier brand, compared with the brand side that produces the water purifier, the professional preciseness of the agents is far less than that of the brand side. Therefore, the agent will inevitably encounter unsolvable problems in the process of operation. At this time, they need to actively contact brand manufacturers for professional help. In case of misunderstandings caused by poor communication, it is also necessary to communicate and solve them in a timely manner, so that the brand can better understand the ideas and needs of agents, better grasp the market development situation, formulate appropriate solutions according to the actual situation, and help agents quickly open the terminal market.
At present, including professionals and ordinary consumers from all walks of life in the industry, we agree that the water purifier will achieve better development in the future. In addition to opening the water purifier market as mentioned above, as a franchised agent of water purifier, we need to constantly adjust the marketing mode to adapt to and keep up with the changes and upgrading speed of this market, so as to rapidly develop the terminal market and improve the terminal sales performance.
