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EspañolWith the aggravation of water pollution, the concept of healthy drinking water is increasingly popular. In order to protect the health of drinking water, many families choose to install water purifiers, which is absolutely good news for water purifier dealers. Now is the decoration season, water purifier dealers to seize business opportunities, improve sales.
However, we are now living in the Internet era, and the development of e-commerce mode has affected the store operation of many water purifier businesses. Under the background of the relatively depressed economic environment, the long-term development of enterprises can not be limited to the traditional mode. The fierce market competition is constantly spurring enterprises to make changes, so for store businesses, how to find the disadvantages is particularly critical.
although the water purifier industry is regarded as a hundred billion yuan industry, it has attracted many investors and operators. Some people are full of money and smile, while others are indifferent and basically flat. In the building materials market around, many dealers complain that business is difficult to do. Affected by the overall environment, it is inevitable that the water purifier sales will be affected, but the important factors restricting the water purifier sales are inseparable from the inherent inertia thinking of water purifier enterprises and store dealers. Therefore, water purifier dealers only have the courage to break the constraints of traditional thinking, in order to find a broader space for development.
In order to improve the sales of water purifiers, what should the water purifier store agents do?
1. Change the way of thinking
in real life, as long as consumers enter the store, most of the sales staff will recommend the products they want to sell most, and introduce the performance and efficacy of the products to consumers. "This is the best we sell in our store. You can have a look." this is what almost all the store sales staff say when they introduce the products to consumers. This is one thing most retail stores have in common. They only consider their own interests. This is also the most serious misunderstanding and crux of water purifier stores at present! Why? Only consider yourself, think that introducing the best products in the store to consumers can get the maximum profit, and do not consider the feelings of customers, and ignore and do not respect the real needs of customers. This kind of one-way management idea is extremely unfavorable for water purifier businesses. The salesmen of water purifier stores should pay attention to the reaction of consumers and recommend the most suitable products to consumers. Understand that the best is not necessarily the best.
2. Improve the rate of entering the store
under the current economic conditions, the competition is becoming more and more fierce. Many water purifier dealers are imitating and waiting to see how others operate. If there is a family doing activities, they have to do their own activities. They compare with others and work against each other. They do activities for the sake of doing activities, but ignore the significance of doing activities. Why do you want to do activities? The fundamental purpose of doing activities is to improve the store entry rate. Only when people enter the store, the store will be popular, and the water purifier sales staff will be able to use sales skills and discount activities to promote products to consumers, so as to improve the transaction rate and sales performance; without popularity, there is no store entry rate, everything is just empty talk, no matter how good the activity is.
3. Pay attention to product display
when consumers enter the store, the most impressive and eye-catching ones are the first to enter the store. In the follow-up conversation, most consumers will be attracted to the products in this exhibition area. Then, the water purifier dealers should display hot products and popular products in this area, so that when customers ask, the water purifier store sales staff can make timely and rapid answers, and show the products to consumers, so as to improve the possibility of transaction.
in today's increasingly white market competition, to improve the sales volume of water purifier stores and change the current sales dilemma of stores, it is necessary to examine the disadvantages in the process of self-development, change the way of thinking and grasp the psychology of consumers. Only by "suit the remedy to the case", can the water purifier stores have a market to speak of.
